Experience

Manager, Mobile Experience Design

TD Ameritrade

January 2019-Present

  • Lead cross-platform design efforts across a team of user experience and user interface designers.
  • Guide design, development and delivery of new features for the TD Ameritrade mobile app in collaboration with product owners and technology leaders.
  • Mentor employees in better design practices and refine user research practices.
  • Co-author and co-lead workshops on Design Thinking and Agile processes for internal associates and community events.

Senior Specialist, Experience Design Lead

TD Ameritrade

May 2016 – December 2018

  • Designed products and features for long-term managed investors, including web, mobile, multimedia and print deliverables.
  • Defined product strategy through design thinking activities, journey mapping sessions and other user-centered design exercises including all stakeholders.
  • Collaborated with product and technology teams to drive development of valuable new features for clients in the Agile methodology.
  • Delivered thorough, high-quality wireframes, interface designs, process flows and specifications for use by developers.
  • Established and communicated standard practices for experience design team.
  • Co-authored and co-led workshops on Design Thinking, Design Sprints and Storytelling for internal associates and community events.

User Experience Analyst

Information & Technology Services, University of Michigan

January 2012-April 2016

  • Define requirements for applications, including workflow processes via user and stakeholder interviews.
  • Design wireframes and prototypes for web, mobile and portal applications and guide through review and approval processes.
  • Develop and moderate usability tests, analyze results and provide recommendations for modifications.
  • Perform usability reviews on vendor applications and design mockups. Train colleagues in user experience methods.
  • Work with product and business owners to define priorities and set scope for projects and releases following Agile practices.
  • Coordinate development activities and product update releases. Hire and supervise user experience interns.

Web Technical Coordinator

Information & Technology Services, University of Michigan

January 2008-December 2011

  • Designed, developed and maintained websites following user experience and accessibility best practices.
  • Gathered requirements and guided customers through design and implementation of new websites, redesigns and workflow updates.
  • Provided user experience expertise to project teams for application design and development efforts.
  • Performed Business Analyst duties for team projects.
  • Trained colleagues in user experience methods.
  • Defined and communicated web standards. Provided internal user support for website creation and analytics tools.

HMIS Analyst

Office of Community Development, Washtenaw County Government

January 2007-January 2008

  • Evaluated existing training courses and materials and assisted with development of new, award-winning materials for Homelessness Management Information System (HMIS) end-user training.
  • Assisted with definition of ServicePoint end-user policies.
  • Assisted with training and user support for Washtenaw County ServicePoint users.

Knowledge Management Intern

Support Services, Washtenaw County Government

May 2006-January 2008

  • Assisted with redesign of eWashtenaw.org including information architecture, graphic design, usability testing and creation of new content.
  • Performed content and usability reviews for e-commerce and employee service applications as well as websites for departments and local government organizations.
  • Trained and provided assistance to users of the Content Management System.
  • Optimized websites for search engine visibility.
  • Co-authored the 2007 eGovernment Strategy and served as support staff to the 2006 Internet Task Force.

Research Intern 

Congressional Management Foundation, Washington DC

Spring Break 2006

    • Performed independent interviews of Congressional Office staff regarding content management for Member websites, as well as processes for response to constituent correspondence.
    • Identified key areas of focus, possible actions, and further research by CMF.

Marketing Intern

mySociety.org

January 2006 – April 2006

    • Performed usability reviews for current mySociety websites and recommended improvements.
    • Worked with publicity for Pledgebank.com, developing summary documents for mySociety websites, and revamping presentation materials for an American audience.
    • Created partnerships with University of Michigan student groups.
    • Created volunteer tasks, manage and serve as liaison to local volunteers.